More than 80% of all data in companies is unstructured. Until now, it has remained untapped. This is where generative AI comes to the rescue of these companies!
Unstructured data is a gold mine of marketing intelligence.
With the ability to quickly analyze enormous amounts of data and personalize customer behaviors, you will better understand what your customers are saying about you. You can actually analyze and understand what they want. And, consequently, adapt your offers and your services.
Gaëlle Helsmoortel, Director of Data Strategy and resident expert in generative AI, was interviewed in Solutions Magazine about her expertise in data and AI.
She discusses the problem of unstructured data that is currently underutilized and untapped by companies. Hopefully this will change as companies discover the massive potential that generative AI can bring to this field.
Within unstructured data lies the potential to rework entire customer journeys, discover new business models, and better predict future trends. This is an opportunity that companies would be wise not to waste.
Interested in learning more? Click here to be directed to the article (in French) itself.
